Garden State Fondo – telling a rides story through their support of women's cycling.

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The folks at the Garden State Fondo reached out to us after they watched our Rooted Vermont cut. They needed to hire a video crew that knew cycling well and was willing to tell a meaningful story centered around their rides’ support for women’s cycling. We showed up in Morristown, NJ, with cameras blazing, and shot this short promotional piece in two days. We’re pretty proud of it. We’d like to echo Tara Parsons’ comments about women’s cycling: “Let’s be honest, the sport is mostly men. If you see more women in the sport, as the face of the sport, more women are going to be wanting to get on their bikes and ride!” Give it a watch!

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