True Athletes – Content for Sarah and Ben True

___

There’s a huge amount of pressure on professional athletes to be creating top-notch content these days. Sponsors are clamoring for more and more exposure online while still expecting stand-out athletic performances in the flesh. It’s a paradox. How are a 2X Olympian (Sarah) and American Record holder (Ben) supposed to accomplish both to the best of their abilities? We’ve been working with them for the last two years to create authentic photo and video content that inspires and educates their audiences, and appeases the sponsor gods all while not interrupting their training and daily rituals. We work like flies on the wall with very large cameras. It allows them to reach their audience in the best way while not taking away from their training. Below you can find some of the things we’ve created together over the past two years.